Comprehensive strategic communications initiatives might include:

• Developing key messaging
• Developing website newsrooms
• Drafting articles, white papers & web content
• Networking with trade, industry and trade associations
• News gathering, interviews for ongoing PR collateral and media outreach
• Drafting press releases, case studies, feature articles
• Creating and leveraging one-to-one relationships with media
• Creating individualized data bases of media, trade publications, and all target media/reporters
• Issuing releases, one-to-one pitching, follow-up with media
• Identifying publicity & content opportunities through trade events, seminars, targeted trade associations
• Consistently monitoring media queries and editorial calendars for publicity and commentary opportunities
• Participating in media buys to ensure optimum value-added media components like website links, banner ads, article and press release posting, drive-time issue and cause-related programming
• Producing interviews, programs, media events, video, YouTube
• Online PR, social media, and blogging strategies

"Claudia has deep understanding of what it takes to bring a high tech consumer oriented brand to the marketplace. Her knowledge of marketing and the public relations fields make her a valued resource. Her honest and trustworthy advice provided to me as an outside consultant keep projects on track."

~ Carolyn Hollowell, Director of Marketing, Cricket Wireless