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Shaping America’s Youth
We have provided continuous public relations and strategic communications counsel and support for Shaping America’s Youth (SAY) – a national initiative to address childhood obesity -- and its partners since its inception in 2003. That commitment has included direction and management of outreach and public relations strategy – nationally and for town meeting markets; message and content development for all media outreach including press releases drafts; hiring and managing outside PR support by market and for national communications efforts; presenting stories to the local and national media; video news release preparation, management and issue; preparation of VIP videos and video conferencing for events; development and draft of public service announcement copy; review and edits of all SAY-related copy and content; all organizational media relations needs.
Boston Scientific
We worked closely with Boston Scientific product managers during the beta test of Enteryx, an endoscopic treatment for gastro-esophageal reflux disease (GERD), and the GotGerd.com website. From drafting website content and feature articles that generated coverage in the New York Times to producing 30 minute talk shows for network radio broadcast, we consistently positioned GotGERD.com as a leader and central authority on GERD and its treatment options. We not only generated media attention and awareness for GotGERD.com & endoscopic treatment options, but ensured audience comprehension and interest in GERD treatment options.
Cellular One (now AT&T Wireless)
I was one of the very first employees hired by Cellular One in early 1985 to launch cellular phones in the Pacific Northwest. As Director of PR & Marketing Communications, I managed agency development of the first advertising and promotional campaigns for cellular phones: Chat in your Chevy, Say it in your Saab, Voice it in your Volvo and others. We also directed all aspects of the PR and community sponsorships that entrenched both the adoption of cell phones and the Cellular One brand. We also extended these market-launchstrategies to other new markets around the nation on behalf of Cellular One.
VoiceStream Wireless (now T-Mobile)
We provided all public relations, promotional and event strategies for the launch of VoiceStream Wireless/Oregon. Cellular and wireless companies had been penetrating the market for more than a decade, so we developed a unique community launch strategy to grab attention and corner the market for yet another wireless company. We developed "Answer the Call," a community-wide program to assist the Mayor, Chief of Police and Portland-area neighborhoods with community policing via cell phones. Hundreds of citizens joined Portland's mayor, chief of police, and popular local band Swingline Cubs for the lunchtime launch of both VoiceStream and the Answer the Call program. All Portland-area media covered the event. As a result, VoiceStream implemented the Answer the Call program in other launch markets.
West Linn/Wilsonville School District
We have worked with the district on an as-needed basis to provide public information strategy and tactics for several successful bond measure initiatives. We have been consistently retained by the district superintendent when there are public information and strategic communications needs on behalf of the school district. Media and constituent relations, television production, messaging, and overall public information planning top the list of services we provide the district. We have produced and directed a number of public affairs television programs and town halls on behalf the district’s bond measure and levies.
Oregon Governors' School for Citizen Leadership
I co-founded the program with a Master Educator in 1991. We provided all initial fund- and awareness-raising for the program. Persuading community leaders, funding prospects, former Governors, students and educators alike to embrace a new statewide youth program was the top priority. We provided public information counsel during the program’s 10 year tenure.
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